How Health Communications Will—and Should Be Changed—by Covid-19

It’s no longer just about communicating messages

covid mask
The Covid-19 crisis has changed the scope and purpose of health advertising forever. Malte Mueller/Getty Images

If you’d told me a year ago that global healthcare would find inspiration on a Michelin star menu, I would probably have choked on my steak and frites. Then, Covid-19 happened. And it’s rewritten the recipe for health communications.

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@GillisClaire Adweek Opinion contributor Claire Gillis is CEO of VMLY&Rx.
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