How Grey Goose Brought Its Iconic Honey Deuce Home to US Open Fans

Since people can’t attend the tournament, the brand found a new way to engage with them

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Key Insight:

No fans in the stands at this year’s U.S. Open has implications for nearly every aspect of this year’s event, particularly for its corporate partners. Brands like Ralph Lauren and American Express, among a number of other longtime U.S. Open partners, have been forced to amend their plans to adjust to the current climate.

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