General How Grey Goose Brought Its Iconic Honey Deuce Home to US Open Fans Since people can’t attend the tournament, the brand found a new way to engage with them Grey Goose's Honey Deuce cocktail kits are available for purchase.Grey Goose By Diana PearlSeptember 11, 2020 Key Insight: Grey Goose wanted to give people a reason to talk about the event—and the brand—on social media, even if they weren’t there in person. Diana Pearl @dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek. Recommended articles Related Articles Brand Marketing Why Customizable Hair Care, the Latest Trend in Beauty, Is All Over Your Feed By Diana Pearl Brand Marketing Clorox Is Preparing for a World With More—But Less Obvious—Marketing, Says CMO Eric Reynolds By Diana Pearl Brand Marketing Target CMO Says NYC Opening That Went Viral for the Wrong Reasons Made It Rethink Its Strategy By Diana Pearl Brand Marketing Redbox Drops First National TV Spot About a Multitasking Man With Fingers for Toes By Diana Pearl
