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After sitting out Super Bowl 50 in the wake of the prior year’s controversial puppy ad fiasco, GoDaddy is back in the Big Game. Created by New York-based creative shop Bullish, its new 30-second spot will premiere Jan. 31 on CBS’ Super Bowl Greatest Commercials 2017 special.
GoDaddy has had an eventful Super Bowl run. Back in 2005, the marketer made a name for itself by featuring a scantily clad WWE female wrestler testifying before a congressional committee while experiencing repeated wardrobe malfunctions.
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