How GoDaddy's Super Bowl Ads Helped the Brand Grow Up

Plans to stay out of trouble this year

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After sitting out Super Bowl 50 in the wake of the prior year’s controversial puppy ad fiasco, GoDaddy is back in the Big Game. Created by New York-based creative shop Bullish, its new 30-second spot will premiere Jan. 31 on CBS’ Super Bowl Greatest Commercials 2017 special.

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This story first appeared in the January 30, 2017, issue of Adweek magazine. Click here to subscribe.