How to Get National Attention With a $100,000 Local Super Bowl Ad

Georgia lawyer explains his fire-and-brimstone strategy

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While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not once, but twice. Best of all, he only spent $100,000 for this year's spot—a little over $20,000 for airtime in Savannah, Ga., and the rest on production, casting, crew and equipment costs.  

Jamie Casino—yes, that is his legal name—burst into the scene last year with an epic two-minute spot that ran in Savannah, Ga.,

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