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The question behind Kirshenbaum Bond & Partners’ latest work for Cablevision is, how can you call yourself a fan if you don’t get Cablevision?
The star of a 60-second TV spot (shown here) is “Donald Merman” whose sports memorabilia is “repossessed” by representatives of the Sportsfan’s Alliance after he admits he’s a non-subscriber.
The New York agency’s first work for Cablevision property Madison Square Garden network, however, adopts a different tack, taking viewers behind the scenes at Yankee Stadium and the Garden.
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