How Fresh Food Needs to Appeal to the Pandemic Shopper

Stress and safety concerns are keeping people away, according to a new study from Deloitte

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While restaurant closures, remote work and shelter-in-place orders have led to a surge in demand for shelf-stable, packaged-food brands, the story for perishable goods has been more complicated.

A new study from Deloitte shows that even though sales of fresh fruit, vegetables, meat and seafood have been up during the pandemic, fewer visits to the grocery store due to stress and safety concerns has increased the potential for food waste and problems related to supply chains.

Compared

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in