How Fallon Got the Upper Hand

Fallon’s creative reel, Midwestern sensibility and personal client connections were all factors in Gateway’s expected decision to award the shop creative duties on its $250 million account, sources said.

Gateway in November began contacting agencies, looking beyond incumbent McCann-Erickson Worldwide [Adweek, Dec. 18]. Since then, the client has talked to at least six shops, including Fallon, Arnold Worldwide in Boston, Siltanen/ Keehn in El Segundo, Calif.,

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