How Even Basic Human Connections Can Increase Brand Affinity

Breaking through consumer mistrust

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem—for brands it’s either the scariest time in marketing, or the most exciting.

“If you look at it from the command to control era where you are a monolithic brand just pushing out your message, it’s the scariest time in marketing and there is no trust in the consumer base,” said Grossman in an interview following the second

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in