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Menswear brand Bonobos is run by a woman—me—and has an executive team that is dominated by women. For some, that may be surprising. After all, you might imagine that in order for us to truly understand our audience, cater to them and drive business results, we should live in their shoes.
I believe that for any business, success is predicated on your ability to live in other people’s shoes. The juxtaposition of different perspectives unlocks creativity, innovation and growth.
Study after study shows that teams and organizations with diverse populations deliver a higher pace and quality of innovation, driving in turn higher financial return.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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