How Enforcing a Gender-Balanced Workplace Will Propel Brands Forward

Juxtaposition of perspectives unlocks creativity, innovation and growth

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Menswear brand Bonobos is run by a woman—me—and has an executive team that is dominated by women. For some, that may be surprising. After all, you might imagine that in order for us to truly understand our audience, cater to them and drive business results, we should live in their shoes.

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This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.

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