Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA Sports leveraged its strong community of gamers to take virtual experiences to the next level to build communities that connect passionate fans with memorable moments.
Andrea Hopelain, EA Sports’ svp of brand, joined Adweek’s Brandweek Sports Marketing summit to talk next gen strategies to keep up this record-breaking momentum.
Intersection of tech and innovation
The gaming industry has been experiencing explosive growth, even long before the pandemic. Hopelain said
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in