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Jordan Katzman and Alex Fenkell met at summer camp when both were 13 years old, bonding immediately, in part over their shared mouths of metal. As their friendship continued into adulthood, they keenly remembered the awkwardness of their orthodontia experience.
“It was just truly a pain point in our youth,” Fenkell said. “We figured there had to be a better way to approach it.”
The better way turned out to be SmileDirectClub (SDC), which Fenkell and Katzman co-founded in 2014.
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