How Dress Barn's CMO Engineered the Brand's Surprisingly Chic Revamp

Making the dress fun again

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Since joining Dress Barn two years ago, chief marketing officer Lori Wagner and her team have been quietly working on revamping the brand. How do you take a strip-mall, value-oriented chain and believably refresh its image as a chic-yet-affordable option for women in the 35- to 45-year-old set?

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