How Downton Abbey’s Score Became One of Its Most Powerful Brand Assets

Refashioning the music for the film is a key ingredient to its success

Downtown Abbey promotional photo
The well-loved opening has been streamed over six million times on Spotify, quite a big number for what is essentially a television theme song. Focus Features

LONDON—As soon as the credits rolled on the final episode of Downton Abbey—the British import period drama that became a smash hit on PBS—there was talk of a follow-up film. Though it took a few years for the movie to get the official go-ahead, the final product lands in theaters stateside this weekend, a little less than four years after the series finale aired in early 2016.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.