How Doritos Effectively Doubled the Love This Mother’s Day

The latest ad for Doritos’ LGBTQ+ Pride year-round campaign celebrates two-mom families

Doritos Mexico just debuted an ad in anticipation of Mother’s Day featuring families with two moms called, “Thanks Mom, and Mom.” The new spot, created by Slap Global, shows kids standing on a theater stage, reading letters thanking their moms for all that they do, and all they have overcome to create and nurture their family. This ad emanates authenticity and is an excellent example of effectively reaching the LGBTQ+ audience. Why does the ad seem to work so well?