How Domino's Came to Use Yodeling to Promote App's New Group Order Feature

The campaign was created by retained agency VCCP

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Pizza delivery chain Domino’s is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multimillion-pound campaign to signify how groups of friends connect using their own ways of communication.

Continuing the recently introduced brand focus of “We’ve Got This” that began late last year, the new “Domin-Oh-Hoo-Hoo” ad is the first full campaign to be produced under the stewardship of chief marketing officer Sarah Barron, who joined from Costa at the beginning of the year.

She

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