How Dollar Shave Club's Michael Dubin Learned to Be Funny on TV

Viral star turns to the 30-second spot

IDEA: Michael Dubin became a famous advertising face overnight in 2012 when he starred in a wonderfully cutting 90-second online video for Dollar Shave Club, the mail-order razor subscription service he co-founded and runs as CEO. That spot was watched more than 17 million times on YouTube and put the fledgling business on the map.