How Do Businesses Like Pulse and Walmart Recover After a Mass Shooter Destroys Everything?

It's a slow road back, but more brands are learning the way

The site of the shuttered Pulse Nightclub
'Nobody as a small-business owner has enough insurance for this kind of tragedy,' says Barbara Poma, shown at the site of the shuttered Pulse Nightclub. OnePulse Foundation

Barbara Poma still recalls with vivid clarity the phone call that no business owner wants to get. Poma was away from her Orlando, Fla., home that day, June 12, 2016, and well into a mother-daughter group trip in Mexico to celebrate her daughter’s high school graduation. Her cell phone rang a few minutes after 1 a.m. That made it 2 a.m. in Orlando, where Poma owned a popular LGBT nightclub called Pulse.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.