How Do Businesses Like Pulse and Walmart Recover After a Mass Shooter Destroys Everything?

It's a slow road back, but more brands are learning the way

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Barbara Poma still recalls with vivid clarity the phone call that no business owner wants to get. Poma was away from her Orlando, Fla., home that day, June 12, 2016, and well into a mother-daughter group trip in Mexico to celebrate her daughter’s high school graduation. Her cell phone rang a few minutes after 1 a.m. That made it 2 a.m. in Orlando, where Poma owned a popular LGBT nightclub called Pulse.

The call came from a manager who was standing in the parking lot, winded and terrified.



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