How Dirty Is Your Website? Here Are the Top 100 US Advertisers by CO2 Emissions

Agency Footsprint aims to highlight the climate impact of internet traffic

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When you think of carbon emissions, what comes to mind? The dirty smokestacks of an oil refinery? Clouds of diesel exhaust?

While those sources of emissions are very real—and very visceral—the complicated truth is that nearly everything we do has some kind of climate impact. And given the drastic emissions cuts society must make to meet the goals scientists say will mitigate the worst impacts of climate change, every bit counts. Even from places that feel less intuitive.



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