How Devils Backbone Got the Blue Ridge Mountains Onto a Six Pack

Two years after its acquisition by Anheuser-Busch, the Virginia craft brew gets more polished packaging

During the golden age of travel—before the internet, even before television—Americans who saved up their dollars would wander into a travel office and be dazzled by the color lithographs on the wall: travel posters of romantic and exotic destinations, rendered in a gauzy, dreamlike state so alluring you wanted to step inside. For shipping lines and railroads hoping to lure customers, the posters were the most effective marketing of their era.

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