How Dettol Responded to the Covid-19 Crisis With an Effective Communications Plan

Working with agency partner McCann London, the Reckitt brand learned a lot about consumer engagement

The past two years of the Covid-19 pandemic have reminded the world, in arguably the severest manner, of the importance of good hygiene. As a result, hundreds of millions of dollars have been spent internationally on advertising campaigns, both from public and private purses, to remind people how they can protect themselves as well as their families, friends and colleagues. One major brand to do so is Dettol, the British Reckitt-owned disinfectant and cleaning company.