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Adweek and TransUnion recently joined forces to host a panel of leading industry executives to learn how marketers are leveraging data and identity to power successful marketing and advertising strategies in the wake of an increased need for reliable identity and data capabilities in order to engage with today’s always-connected consumer.
As all marketers know, consumer trust is both more important than ever and harder than ever to earn. In fact, the IAB 2021 Outlook Digital Advertising Ecosystem report found that 85% of global consumers wish there were more companies they could trust with their data.
“Most
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