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The young entrepreneurs behind a two-in-one plush and hoodie product called CubCoats admit they’re not exactly the crafty types. That may be why their first prototype was a stuffed elephant crudely attached to an old green J. Crew hoodie they had lying around.
“Our friend made it for us because we don’t sew,” said Spencer Markel, CubCoats co-founder. “It was a rough draft.”
More than 100 versions and a utility patent later, Markel and co-CEO Zac Park are on track to sell $10 million worth of the combination toy and jacket line they officially launched a year ago.
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