How CubCoats Transformed Into a Kids Toy Brand With an Upcoming Animated Series and a Cult Following

They now have deals with Nordstrom, Marvel, Disney and more

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The young entrepreneurs behind a two-in-one plush and hoodie product called CubCoats admit they’re not exactly the crafty types. That may be why their first prototype was a stuffed elephant crudely attached to an old green J. Crew hoodie they had lying around.

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