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A Sunday afternoon tweet from the president announcing that tariffs on $200 billion of Chinese imports were increasing from 10% to 25% came as a surprise to many who thought the United States and China were close to a trade agreement.
While some brands (and financial markets) were sent reeling by the increase, the impact on outdoor apparel and equipment manufacturer and retailer Columbia Sportswear has been minimal. But the brand has no idea how much longer that will be the case.
Long before Trump took office, apparel and footwear companies, including Columbia, were subject to considerable tariffs.