How Chobani Is Making Healthy Food More Accessible

'If you do this,' CMO Peter McGuinness said at Brandweek, 'you’ll be around for a long time'

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As the commercial food industry has gradually awakened to the importance of producing healthier fare, another issue has crept into the spotlight right behind it: accessibility to that fare.

It’s no secret that poor and minority neighborhoods contain a disproportionate concentration of fast-food outlets. The term “food desert”—population centers that are miles removed from any place to buy fresh produce or other healthy fare—is now part of the American vernacular.

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