How Chipotle Is Trying to Earn Consumers' Trust Again and Boost Sales

New campaign touts its ingredients-focused message

Between its E. coli and norovirus outbreaks impacting foot traffic and store sales, to its chief creative and development officer Mark Crumpacker being indicted in June as part of a New York cocaine bust, it's been a rough year for Chipotle. But a new ad campaign is the beginning of Chipotle's attempt to turn things around, drive more traffic into restaurants and gain back consumer trust.