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Between its E. coli and norovirus outbreaks impacting foot traffic and store sales, to its chief creative and development officer Mark Crumpacker being indicted in June as part of a New York cocaine bust, it's been a rough year for Chipotle. But a new ad campaign is the beginning of Chipotle's attempt to turn things around, drive more traffic into restaurants and gain back consumer trust.
When asked about the brand's rough year, Crumpacker, who was reinstated to his position at Chipotle this month and faces a hearing on Oct.
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