How Chilly’s Feel-Good Marketing Aims to Make Sustainability Accessible to All

The brand—a pioneer in the reusable products category—wants to bring some fun and joy to the environmental conversation

The year is 2025, and the air is filled with ghosts. As a grandmother in her local diner, fans at a soccer field, teenagers on a school trip and revellers at a bachelorette party swap disposables for reusable containers, the specters of plastic bottles float away on the wind.