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Contrary to popular belief, failure is an option, even in today’s cutthroat marketing environment. And it may be inevitable, especially if you’re pushing the envelope as a risk-taking challenger brand.
What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes.
“If you’re breaking the rules and challenging the existing framework, you will stumble,” Minjae Ormes, CMO of wireless carrier Visible, said during a Brandweek Masterclass session Tuesday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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