How Celebrity Pup 'Doug the Pug' Is Turning Internet Fame Into Merchandising Dollars

Plush-toy deal latest step in building a pug empire

Laura Perks still remembers the day in October 2015 when she got an anxious call from one of her toy buyers. The man sounded a little desperate. The holiday shopping season was coming, and a top executive at TJX Companies (operators of Marshall's and T.J. Maxx) made it clear she wanted some plush pugs on her shelves, pronto.