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Laura Perks still remembers the day in October 2015 when she got an anxious call from one of her toy buyers. The man sounded a little desperate. The holiday shopping season was coming, and a top executive at TJX Companies (operators of Marshall’s and T.J. Maxx) made it clear she wanted some plush pugs on her shelves, pronto.
At first, the buyer just wanted ordinary pugs—something Perks, who’s run toy company Kids Preferred since founding it in 1983—could have sourced easily enough.
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