How Captain Morgan Plans to Own Halloween

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NEW YORK Captain Morgan plans to be the life of the party this Halloween. The Diageo-owned brand is cranking up its “Calling all captains” ad effort with a series of new TV ads, events and a photo contest. Grey crafted the work.
 
Two new 15-second TV spots, “Captain Monster Party” and “Captain Extra Mile,” show hosts how they can leverage Captain Morgan to throw a great Halloween celebration. The ads began airing last week on Comedy Central, ESPN, Spike TV and TBS.

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