How Captain Morgan Plans to Own Halloween

NEW YORK Captain Morgan plans to be the life of the party this Halloween. The Diageo-owned brand is cranking up its “Calling all captains” ad effort with a series of new TV ads, events and a photo contest. Grey crafted the work.
 
Two new 15-second TV spots, “Captain Monster Party” and “Captain Extra Mile,” show hosts how they can leverage Captain Morgan to throw a great Halloween celebration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in