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The twin shipping ports of Los Angeles and Long Beach made national news late last year, becoming the poster children for nearly everything that was wrong with the country’s broken supply chain.
Few people might have suspected at the time that the historic consumer-goods gridlock would inspire an artful piece of marketing.
But on products hitting retail shelves now, hot-selling cannabis brand Kiva has plastered a colorful image of idling container ships off the Southern California coast to explain to consumers exactly why their holiday gummies didn’t arrive for Christmas.
Some 20,000 tins of the seasonal fan favorite, renamed Camino Post-Holiday Punch: Supply Chain Chaos, have a new skin on top, created to save the packaging materials from being wasted.
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