How Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario

While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion’s share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do recon on the program, client and target audience and then ask themselves the tough questions.