How Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario

No one wants to become known for falling short of expectations

While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion’s share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do recon on the program, client and target audience and then ask themselves the tough questions.