How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating

Creating an authentic partnership that consumers can relate to

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In this day and age, a simple swipe right or left is all that’s needed to make a connection. But for brands looking to make a lasting partnership with prospective endorsers like Kyler Murray, the top overall pick in the NFL Draft last month, an evening of old-fashioned speed dating ignited potentially fruitful relationships.

The day before players’ lives changed forever in the NFL Draft, agency The Marketing Arm invited over a dozen brands, many of which are TMA and Omnicom clients and included companies like Hyundai, Nike and Skittles, to spend roughly five minutes with 20 of the most marketable future NFL stars at The Marketing Arm’s Chosen event in Nashville, Tenn.

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This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.