How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating

Creating an authentic partnership that consumers can relate to

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In this day and age, a simple swipe right or left is all that’s needed to make a connection. But for brands looking to make a lasting partnership with prospective endorsers like Kyler Murray, the top overall pick in the NFL Draft last month, an evening of old-fashioned speed dating ignited potentially fruitful relationships.

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This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.