How Can Marketers Deal With an Oversaturated Digital Space? Turn Back to Physical Products

It helps prevent ad fatigue from seeing the same strategies used over and over

Digital marketing is oversaturated, and it might be time to channel the physical again. Getty Images

“Saturated” does not begin to describe the channels for digital marketing. Brands wield billion-dollar budgets for it like the internet is about to go out of style—and maybe that’s because, in some ways, it is.

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@leanne_luce Leanne Luce is a product manager at Voodoo Manufacturing.