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One of the most controversial presidents in the history of the United States rides in a Cadillac. If you’re the brand’s marketing chief, how do you handle that—celebrate it? Ignore it?
Cadillac CMO Uwe Ellinghaus said the iconic car company’s leaders felt compelled to enter the political conversation. That led them to release the ad “Carry” during the Oscars this year, featuring documentary-style footage of Americans over the past century, ranging from soldiers to protesters to Muhammad Ali waxing his Caddy.
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