How Cadbury Is Supporting Literacy in South Africa

VCCP London and Ogilvy are addressing the fact only 2% of books are published in local African languages

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Mondelez-owned chocolate manufacturer Cadbury wants to use its latest campaign in South Africa to improve literacy in the country, where few books are available written or translated into native languages—a fact that can hold back younger readers’ educational development.

According to the Publishers’ Association of South Africa Report from 2016, only about 2% of children’s books published commercially in South Africa were in local African languages.

The new Cadbury spot from agency VCCP London called “Mrs.

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