How Business Has Become 'Less Bad' for CDW

CDW Corp. chief marketing officer Mark Gambill reflects on the lengthy process that culminated in the hiring of new lead agency Ogilvy & Mather this week. In an interview with senior reporter Andrew McMains, Gambill discusses what set Ogilvy apart from fellow finalists JWT and The Martin Agency, why clients increasingly are producing what agencies pitch in reviews and how business has become “less bad” for CDW, a provider of technology products and services to businesses, governmental bodies and schools.

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