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Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can’t be, well, there’s a VR headset for that. But a virtual beer? Is that a thing? Anheuser-Busch is making a compelling case.
A-B is no stranger to experiential marketing, and its bedrock beer brand, Budweiser, planted itself inside Austin’s Ironwood Hall on East Seventh Street, transforming it into the Budweiser Beer Garage for South by Southwest.