How BT's 'Hope United' Campaign Will Celebrate British Black History

The campaign continues BT's connection to sport to drive change in society

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Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels—Hope United.

Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell their stories as a team. Now Hope United has continued for Black History Month to celebrate Black British History.

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