Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
On a recent Saturday afternoon, hundreds of volunteers gathered in a park in the flight path of Los Angeles International Airport and held up giant signs that spelled out “welcome,” aiming to make arriving visitors feel at home before they even landed.
The greetings, written in English, Spanish, Mandarin and Arabic, were part of the ongoing #everyoneiswelcome campaign from Discover Los Angeles, the area’s tourism board, that touts an open-arms policy to travelers from around the world.
And

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in