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On a recent Saturday afternoon, hundreds of volunteers gathered in a park in the flight path of Los Angeles International Airport and held up giant signs that spelled out “welcome,” aiming to make arriving visitors feel at home before they even landed.
The greetings, written in English, Spanish, Mandarin and Arabic, were part of the ongoing #everyoneiswelcome campaign from Discover Los Angeles, the area’s tourism board, that touts an open-arms policy to travelers from around the world.