How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump's Travel Bans

Welcome to America

On a recent Saturday afternoon, hundreds of volunteers gathered in a park in the flight path of Los Angeles International Airport and held up giant signs that spelled out “welcome,” aiming to make arriving visitors feel at home before they even landed.

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This story first appeared in the May 22, 2017, issue of Adweek magazine. Click here to subscribe.