How Brands Leveraged Audio Marketing in Super Bowl Spots

Opinion: What consumers hear—or don’t hear—affects decision-making

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We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to a star-studded halftime show to the highly-anticipated clash of creative advertising forces. As is the case with such an event, the stakes are as high for the brands on the ad inventory as they are for the players and coaches on the team sheets.