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With great storytelling comes great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely than ever to discern what is genuine action and not “woke-washing.” Writer, activist and comedian Baratunde Thurston joined Adweek’s Outlook 2022 event to offer insights from conversations in his new podcast, How to Citizen.
Reimagining ‘citizen’ as a verb
As the name suggests, Thurston’s podcast, How to Citizen, has one goal: finding out how brands can be good citizens.
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