How Brands Can Use Psychology to Improve Marketing Techniques

Knowing your audience means understanding their decision-making

Human behavior and can indicate consumer habits, which brands could integrate into their practices. Getty Images

In a saturated world of brand choices, it’s increasingly difficult to stand out and create memorable customer experiences. While there is no doubt that the brand landscape will continue to balloon in coming years, one thing that won’t change is human psychology and the principles that drive our interactions with brands every day. Understanding the way these dynamics impact brand engagement and loyalty can help your brand stand out from the competition.

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@jenniferlux11 Jennifer Lux is vp of client experience with LyntonWeb.