How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Great mobile creative and personalized content lifts engagement

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Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time. This presents a significant challenge for brands as they increasingly using mobile as part of their marketing mix.