How Brands Can Navigate the Esports Space Like Seasoned Pros

Don’t just dive headfirst in—find a way that makes sense

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Gaming is on track to become bigger than any other sport. In 2018, it’s estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League Baseball and the National Hockey League. Unlike any other sport, esports audiences are young and digital, with

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