How Brands Can Navigate the Esports Space Like Seasoned Pros

Don’t just dive headfirst in—find a way that makes sense

Gaming is on track to become bigger than any other sport. In 2018, it’s estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League Baseball and the National Hockey League. Unlike any other sport, esports audiences are young and digital, with 79 percent being under 35.