How Brands Can Meet Consumers’ Needs in the Lockdown Era

Serving the community has taken on a whole new meaning these days

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

This is a daunting and defining moment for this generation of marketers and the brands we devote so much of our time to building. Marketing was already bloody complicated, and now we’re learning a new set of brutal rules while trying to secure the future of our families and businesses.

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