How Brands Can Meet Consumers’ Needs in the Lockdown Era

Serving the community has taken on a whole new meaning these days

two hands holding colorful cutouts of small people made of paper
Brands should reevaluate what their consumers need during these stressful times. Getty Images

This is a daunting and defining moment for this generation of marketers and the brands we devote so much of our time to building. Marketing was already bloody complicated, and now we’re learning a new set of brutal rules while trying to secure the future of our families and businesses.

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@Mildenhall Jonathan Mildenhall is the co-founder of TwentyFirstCenturyBrand, which he launched in 2018 with the purpose of helping build the most influential brands of our time.
@neilbazza Neil Barrie is the co-founder of TwentyFirstCenturyBrand, which he launched in 2018 with the purpose of helping build the most influential brands of our time.
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