How Brands Can Maintain Visibility During an Election Year

The key lies in values, reflection and strategy

A politicized brand statement by itself is empty, and consumers of all ages will see through it.
A politicized brand statement by itself is empty, and consumers of all ages will see through it. Getty Images

Brands have always struggled to maintain market visibility during election seasons. The media space becomes invaded by political messaging. This has only intensified in 2020’s unique political climate.

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@VannGraves Vann Graves is executive director at VCU Brandcenter.